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20-Nothings
In following all those forward-thinking PR and media types on Twitter, I often lose sight of the profession’s various other dimensions. Information technology has created so many positive industry...
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De-trended
In a previous post, I relayed the story of a prominent CEO client of mine whose name was unceremoniously commandeered on today’s popular microblogging platform. (Is there any other?) I was asked by my...
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Micro-engaging
It was inevitable. Some enterprising person figured out — sort of — how to monetize (exploit) PR peeps’ burning desire to engage journalists via Twitter. Not only that, the means of engagement is a...
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POTUS PR
“I’m really perplexed. It’s unbelievable,†said [B-M’s] Karen Hughes, Mr. Bush’s White House counselor. “They’ve taken his greatest political asset — his gifts as a communicator —...
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Apple Voice
If one were to guess which of the world’s most-watched corporations had the most command-and-control approach to its communications, invariably that Cupertino, CA company would rank right up there....
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PR Horizons
I can’t tell whether this is the best of times or the worst of times for the PR industry. As the country supposedly inches its way out of recession, the unemployment figures across the board remain...
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The Bad Pitch Wiki
As the long-time, but recently retired editor of the Gawker-owned A-list blog Lifehacker, Gina Trapani has moved effortlessly in tech and social media’s rarefied circles. In her editorial gatekeeper...
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Apple’s Tech Tease
Perhaps New York Times tech editor Damon Darlin’s post on the Gadgetwise blog also deserved inclusion on the Times’s MediaDecoder blog. It reported on the cryptic email his office and other tech...
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The Journalist & the PR Pro: A Broken Marriage?
Last week my former Associated Press client Tori Ekstrand invited me to speak at the School of Journalism & Mass Communication at the University of North Carolina at Chapel Hill. After a two–hour...
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Omnicom-Publicis: A PR Scorecard
Now that the dust has settled from the biggest ad industry merger announcement ever, let’s take a moment to reflect on the net takeaway from the news. First, I should say that the announcement, IMHO,...
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Podcasts for PR Peeps
It’s no secret that podcasting, once left for dead, has a new lease on life now that our mobile devices serve as the primary vehicles through which we acquire news and information. One NYU student...
View ArticleThe 2022 PR/Media Quiz
Want to work in PR? Test your mettle. The post The 2022 PR/Media Quiz appeared first on Flatiron Communications.
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